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How to create emails which are opened, read, and actioned
- How to create emails which are opened, read, and actioned The Union, Conference Suite Thursday 12-06-2025 - 15:30 until Thursday 12-06-2025 - 16:10
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How to create emails which are opened, read, and actioned
What you need to know:
- Location: Conference Suite
- Date: Thursday 12 June 2025
- Time: 15:30 - 16:10
Please note, all sessions across both days are subject to change. Any changes will be updated across the website and in any other digital comms in advance.
- Presenter(s): Simon Fairbanks, Uni Taster Days
From the presenter:
"Students don't read emails."
You may have heard these words from colleagues. Perhaps you have said them yourself. And the same is often said of our other audiences too: trustees, volunteers, stakeholders, politicians, community members, university leaders.
But in a world of overflowing and overwhelming inboxes, perhaps it's more accurate to say, "Students don't read bad emails."
This energising, interactive session offers a refresher on digital engagement best practice. It's designed for any SU professional or elected officer who relies on email as a communication channel, perfect for both beginners and CRM veterans.
You'll discover how to create emails which are opened, read, and actioned. We'll deep-dive into the nuances of subject lines, copywriting, emojis, buttons, and structure, with take-home templates.
Things you'll take away
- Create emails which are opened - finessing subject lines (and preview text) by considering length, copy, and emojis
- Create emails which are read - applying a content design approach to every email to enhance readability, inclusivity, and accessibility
- Create emails which are actioned - button best practice and beyond, with a look at writing motivating copy with care and flair
How best describes this session?
Mostly a lecture, but with a few interactive moments
Levels this session is aimed at:
Intermediate - some general knowledge/experience
🕺Who can come?
Marketing, Comms and Insight professionals from students' unions across the UK and Ireland.
🎟️ Do I need a ticket?
Yes! Tickets for the conference are available here.
🎤 What type of atmosphere should I expect?
Expect a friendly, open and inclusive space to network, share and learn with likeminded people.
♿️ Is the event accessible for all?
Yes, our reception team will be on hand if you need any assistance.
☎️ Who should I contact for more information?
For more info about this event, contact Mikey and for any questions about specific sessions, contact Jo Walters.
📍Where is The Union?
21 Higher Cambridge Street,
Manchester,
M15 6AD
Venue/Timing
Venue : The Union, Conference Suite
Type: Content, Marketing Conference Day 2
Start Date: Thursday 12-06-2025 - 15:30
End date: Thursday 12-06-2025 - 16:10
Location
Contact Details
Mikey Goodwin
m.goodwin@mmu.ac.uk
Terms and Conditions
Click here to view terms and conditions
This ticket is issued on behalf of The Union, MMU and is subject to the following Terms and Conditions:
- Refunds are only available up to 48 hours before the event start time. We cannot process ticket refunds after this point
- Once purchased, your ticket cannot be exchanged, transferred, or resold
- Admission will not be given to the event without a valid ticket unless the event is explicitly non-ticketed
- For the safety of our visitors, The Union, MMU reserves the right to refuse admission, and may, on occasion conduct security searches
- The Union, MMU reserves the right to alter or vary the content or timing of the event due to circumstances beyond our reasonable control without being obliged to refund or exchange tickets
- The Union, MMU cannot accept responsibility for any loss or damage to personal property that you bring to the event
- Personal arrangements you make concerning the event, for example travel and accommodation costs, are made at your own risk, and The Union, MMU cannot be held financially responsible for any losses
- The Union, MMU will not be liable for any loss or damage caused by, suffered, or incurred by the visitors, which include:
- Breakdown of machinery or equipment
- Failure of supply of electricity or other utilities, leakage of water, fire, flood & explosion
- Strike or labour dispute, external road or building works, Government controls, restrictions or prohibitions or any other Government act or omission whether local or national
- Act of terrorism or any circumstances outside the control of The Union, MMU which may cause the event to be interrupted or cancelled
- CCTV is active for security purposes during the event and visitors may also be filmed or recorded for promotional content
- We may use your email address to specifically contact you about any changes to the event (e.g. rescheduling or cancellation). 11. All events are restricted to age 18+ unless specifically noted on the event page. All guests are required to provide proof of age if asked by the security staff. You can be refused entry if you don’t provide an ID. Acceptable forms of ID: a photo driving licence, passport, or proof of age card (such as the PASS card from the national Proof of Age Standards Scheme).
- We will always respect your privacy and any personal communication and will always comply with relevant data protection legislation
- If you have any queries regarding your ticket order, please call 0161 247 1162 or contact theunion@mmu.ac.uk
