Video marketing: The benefits of using video to reach a student audience

  • Marketing conf day 1 event 02

Video marketing: The benefits of using video to reach a student audience

What you need to know:

- Location: TBC

- Date: Wednesday 11 June 2025

- Time: 16:20 - 17:00

Please note, all sessions across both days are subject to change. Any changes will be updated across the website and in any other digital comms in advance.

- Presenter(s): Ross Sterne, Southampton University Students' Union

From the presenter:

This workshop will cover the basics of video marketing, why you should integrate video into everything you do and how to approach this with limited resources. From social media to emails, digital screens to websites, video should be a key component of your marketing strategy.

But how do you reach a student audience? We will discuss different platforms, variations in video content, the use of student content creators, animation, and more. This workshop is designed to encourage creativity and open new possibilities for video creation.

Things you'll take away

- By the end of this workshop, attendees will have a better understanding of how to effectively reach the student population through video content and will discuss ways to incorporate video into their marketing strategy

- Attendees will leave with creative video content ideas that they can implement in their marketing strategies

- Attendees will gain skills and knowledge in video creation, enabling them to enhance the quality and success of their current videos

How best describes this session?

Workshop - I talk a little bit, they do/discuss things

Levels this session is aimed at:

Basic - limited knowledge/experience

 

🕺Who can come?

Marketing, Comms and Insight professionals from students' unions across the UK and Ireland.

 

🎟️ Do I need a ticket?

Yes! Tickets for the conference are available here.

 

🎤 What type of atmosphere should I expect?

Expect a friendly, open and inclusive space to network, share and learn with likeminded people.

 

♿️ Is the event accessible for all?

Yes, our reception team will be on hand if you need any assistance.

 

☎️ Who should I contact for more information?

For more info about this event, contact Mikey and for any questions about specific sessions, contact Jo Walters.

 

📍Where is The Union?

21 Higher Cambridge Street,

Manchester,

M15 6AD

Venue/Timing

Venue : The Union, Room TBC

Type: Engagement, Marketing Conference Day 1

Start Date: Wednesday 11-06-2025 - 16:20

End date: Wednesday 11-06-2025 - 17:00

Location

Contact Details

Mikey Goodwin

m.goodwin@mmu.ac.uk

Terms and Conditions

Click here to view terms and conditions