Why did we use empathy to drive our rebrand?

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What you need to know:

- Location: The Union, Studio 2

- Date: Thursday 20 June 2024

- Time: 11:30 - 12:10

- Presenter(s): Matt Gilford, Hallam Students' Union

From the presenter:

Hallam Students’ Union is one of the country's worst-ranked SUs.

In 2020, we closed our bar and nightclub due to lack of use – it didn’t help our position.

Sheffield Hallam University is a post-’92 university with a large international and South Yorkshire population – it’s diverse, to say the least.

In 2023 we launched a rebrand which is spearheading a plan to reimagine what the SU delivers. The rebrand places the student at the organisation's centre and uses data-driven insight to provide what they need.

We’ve started to see good results – come and hear what we’ve been doing.

Things you'll take away

- Insight into Hallam's rebrand: what worked and what didn't

Levels this session is aimed at:

- Basic - limited knowledge/experience

- Intermediate - some general knowledge/experience

 

🕺Who can come?

Marketing, Comms and Insight professionals from students' unions across the UK and Ireland.

 

🎟️ Do I need a ticket?

Yes! Tickets for the conference are available here.

 

🎤 What type of atmosphere should I expect?

Expect a friendly, open and inclusive space to network, share and learn with likeminded people.

 

♿️ Is the event accessible for all?

Yes, our reception team will be on hand if you need any assistance.

 

☎️ Who should I contact for more information?

For more info about this event, contact Mikey and for any questions about specific sessions, contact Jo Walters.

 

📍Where is The Union?

21 Higher Cambridge Street,

Manchester,

M15 6AD