How we went from 5% to 20% voter turnout

  • Marketing conf day 1 event 02

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How we went from 5% to 20% voter turnout

What you need to know:

- Location: TBC

- Date: Wednesday 11 June 2025

- Time: 15:30 - 16:10

- Presenter(s): Dulcie Layton and Verity Allsworth, Brookes Union

Please note, all sessions across both days are subject to change. Any changes will be updated across the website and in any other digital comms in advance.

From the presenter:

Relaunching the Union elections. We brought the elections into the Comms and Engagement Team rather than sitting within the Voice Team. This allowed us to coordinate them from the centre. We also rebranded and simplified the elections artwork.

We spent time making the elections fun and light-hearted, as they had spread into being boring and felt like a chore for people. We went with a donut theme for voting week - lots of potential for puns and props.

We made the elections a Union-wide, long-term project and spent time with different teams within the Union designing pyramids of engagement, and working out ways to move engaged members along the pyramid. We now see people talking and thinking about the elections all year round.

We saw a huge leap in the number of candidates running for positions, as well as voter turnout.

Things you'll take away

- How you too could become the number 1 donut buyer from Sainsburys Nectar...in the whole of England

- Democracy doesn't have to be dull and process heavy

- Tips for engaging other teams into the process, as well as students

How best describes this session?

Lecture - I talk, they listen. Maybe a Q & A at the end

Levels this session is aimed at:

Complete beginner - no prior experience of this topic

 

🕺Who can come?

Marketing, Comms and Insight professionals from students' unions across the UK and Ireland.

 

🎟️ Do I need a ticket?

Yes! Tickets for the conference are available here.

 

🎤 What type of atmosphere should I expect?

Expect a friendly, open and inclusive space to network, share and learn with likeminded people.

 

♿️ Is the event accessible for all?

Yes, our reception team will be on hand if you need any assistance.

 

☎️ Who should I contact for more information?

For more info about this event, contact Mikey and for any questions about specific sessions, contact Jo Walters.

 

📍Where is The Union?

21 Higher Cambridge Street,

Manchester,

M15 6AD

Venue/Timing

Venue : The Union, Room TBC

Type: Engagement, Marketing Conference Day 1

Start Date: Wednesday 11-06-2025 - 15:30

End date: Wednesday 11-06-2025 - 16:10

Location

Contact Details

Mikey Goodwin

m.goodwin@mmu.ac.uk

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